Woo~ I finally got to browse the much anticipated collection of BHLDN yesterday! (came out 2/14) I love the palette of colors, textures, and whimsiness the brand provides! BHLDN is pronounced "beholden" and is inspired by the Dutch word for "to keep"!! Ahhh ~~ so romantic. The brand sells everything from gowns, headpieces, shoes, and jewelry!! And later to come...wedding decor!